Apple Care

Contracted by Apple, I collaborated with the Apple Care team to create engaging and educational social videos designed to teach users various iOS functions. These videos balanced clarity in learning with fun, playful animations.

Given the high volume of video content produced by the team, we leveraged After Effects to develop and code complex templates. This workflow allowed for faster, high-quality output, aligning with Apple's demanding production standards.

The role required close collaboration with cross-functional teams, including designers, producers, and strategy, to ensure consistency with Apple's brand guidelines. Each project involved multiple rounds of feedback, refining the content at every step.