Apple Care

Originally a 3-month contract, my role with Apple was renewed twice before I moved on to my next venture.

I worked with the AppleCare team to create over 10 educational videos, each over a minute long, teaching users how to navigate iOS features through clear, playful animations.

Alongside video production, I helped develop AppleCare’s motion identity as part of a broader initiative to define the brand’s animated presence.

To support the team’s high output, we built advanced After Effects templates and collaborated with designers, producers, and strategists to ensure everything met Apple’s brand standards.