I created countless logo animations and bumpers for Zoom, these are a few of my favorites. The challenge was to design reveals that were quick and concise yet unique and visually engaging. Each animation needed to have its own flair while aligning perfectly with Zoom's brand guidelines.
Credits:
Creative Director: Brandon Realmonte
2D Design: Kirk Bell, Alyssa Jadwin, Max Point, Nick Wenzel
services
Motion Design
client
Zoom
year
2022-2023
This asset, referred to as the "Slinky" by Zoom, was originally designed with 5 icons by an external agency. My task was to expand the Slinky to include 7 icons and create various versions including Lottie files for in-app use. Due to the time spent on creating countless versions and swapping icons around I was humorously dubbed the "Chief Slinky Officer." Recognizing the need for a more efficient solution, I coded a template in After Effects. This template allowed me to easily swap icons and modify attributes using drop-down menus, saving both time and money for Zoom.
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